One of the largest growing sectors of the audio-visual industry is digital media; sometimes referred to as "digital signage". Combining display technology with video playback technology and software allows the ability to offer advertising, information, and environmental "eye candy" for retail stores, corporate offices, entertainment venues, hospitality, sports venues, and even highways. As the market for digital media technology becomes more saturated, there becomes an obvious distinction between those who deploy and those who integrate. A critical comp